Indiana University, Luddy School of Informatics — Bloomington, IN
Jawaharlal Nehru Architecture & Fine Arts University — Hyderabad, India
Dots by Ooloi Labs · Remote
- Owned the MAD Storytelling Initiative end-to-end — from discovery workshops to a live platform serving 2,000+ volunteers across 50+ chapters in India
- Configured platform from scratch: user roles, batch registration, AI annotation, regional meta-tagging, and WhatsApp chatbot for qualitative story collection at scale
- Stress tested all client-facing features pre-launch — zero critical issues at go-live
- Led competitive benchmarking of Dovetail, NVivo, MaxQDA — framework adopted by founders to prioritize product roadmap
- Facilitated client discovery workshops; owned full research ops pipeline from needs assessment through dev handoff
BLG Group · Bengaluru, India
- Conducted daily market visits across 40+ manufacturing sites — user feedback, product positioning, design opportunities for automotive tools
- Executed 100+ research studies: usability testing, contextual interviews, ethnographic field studies with manufacturing personnel
- Translated mechanical workflow research into product insights — 150% efficiency increase in motor coil designs, 43% increase in sales
- Delivered prototypes with real-time feedback loops — 60% reduction in product rejections; managed budgets for 200% cost savings
Service Design · AI Product · Research Ops
Configured and launched an AI-powered qualitative research platform for Make A Difference (MAD), serving 2,000+ volunteers across 50+ chapters in India. Owned discovery, platform setup, stress testing, and go-live.
Case study ↗
Ethnographic Research · HCD · Equity Design · Service Design
Self-initiated field research across 50+ vendor sites examining chemical migration from printed packaging. Mapped supply chains, analyzed unit economics (₹0.10–0.13/plate), designed manufacturing-friendly sustainable packaging for women's SHG production.
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Speculative Design · Agentic AI · Enterprise UX · Salesforce Einstein
A speculative UX research study examining how enterprise sales reps build (or lose) trust in AI agents making autonomous decisions within CRM workflows. Explores human-AI handoff, explainability, and control design for non-technical users — framed around Salesforce Einstein as the research context.
Research: Ethnographic Research, Usability Testing, Contextual Interviews, Field Studies, Mixed Methods, Competitive Analysis, Heuristic Evaluation, Journey Mapping, Service Blueprints, Affinity Mapping, A/B Testing, Card Sorting
Design: Figma, Framer, Miro, Adobe Creative Suite, CMF Design, Systems Design, Interaction Design, Wireframing, Prototyping, Service Design, Information Architecture, UCD
Research Tools: Dovetail, NVivo, MaxQDA, Qualtrics, UserTesting, Lookback, Optimal Workshop, Google Analytics, Tableau
Technical: HTML, CSS, AI-assisted research workflows