Helping an AI qualitative research platform onboard complex clients across India and beyond.
The Context
Dots by Ooloi Labs builds an AI-powered qualitative research platform for NGOs, social scientists, and field researchers working on public health, education, and gender equity across the Global South.
The Challenge
My Role
I owned the MAD Storytelling Initiative from first discovery call to a live platform. Not just interfaces. The entire service.
The Approach
I embedded myself in the context. Discovery calls with MAD's team, mapping how volunteers collected stories in the field, identifying what broke down, and finding where Dots could intervene.
"The problem wasn't the technology. It was the gap between how the platform was designed and how field researchers actually worked."
The Impact
The onboarding framework became a template for future partnerships. Service design artifacts were adopted across the organization.